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Digital Marketing That Drives Results

The things you need to know before getting a website

13 Sep
What kind of website should you get? The things you need to know before getting a website. Smartiz digital marketing agency Gold Coast Australia

 What kind of Website represents your business better?


Website planning and creation


It’s really important to know what kind of business you have and what sort of website will present your business, products or services the best. You have probably come across some website and you thought “oh well that looks good, I should get something like that” and then you start building a website that is not doing you any good. In this article, we dive deep into the core of a website’s features and functionality to see what suits you the best.

  1. Based on the functionality of the website


In the functionality section, we have categorized websites into Static, Dynamic and Responsive.

  1. Static: The easiest way to create a website is the static model. In this type of website, the content will not change over time and most information stays the same. Furthermore, Static websites, unlike the others, can be built in no time and it requires very basic HTML and CSS coding. Overall, someone with minimum website knowledge can develop and run a static website.
  2. Dynamic: In the dynamic mode, the information does change over time and it takes more time to develop such a website. This sort of website requires fair a bit of coding to develop and design. On top of that, it uses multiple languages like PHP, ASP.net & scripts.
  3. Responsive: Most website developers are using this method to develop a website because of its responsiveness on mobiles, tablets, and desktops. This crafted site is designed to provide an optimized viewing experience – easy reading and navigation with the minimum resizing, panning, and scrolling across the wide range of devices.


  1. Based on the purpose

These kinds of websites are categorized into 5 different styles for business or personal use.

  1. Personal websites: Majority of websites like personal websites include the person’s resume or work he has done. For example, photographers, Graphic designers, and artists use this type of website to showcase their work.
  2. Informative websites: Informative websites are for those looking for information and answers to learn from it. Websites like Blogs, WIKI, Directories, questions & answer, portals and Forums all come under this category. This is based on a very specific topic that the seller wants to impart to the buyer.
  3. Business websites: In this topic, we look at both small business and industrial websites. The small businesses usually have less than 100 visitors a month and large businesses have a lot more than that in just in one day.
  4. E-commerce websites: E-commerce websites are designed to sell products. Websites like Amazon, eBay fall under this category.
  5. Social networking websites: A site where users could communicate with one another and share media such as pictures, videos, music, blogs etc. with other users. These types of websites could include games and web applications.


How to start building a website?

Website terminology

For every website, it is essential to have a domain name. A domain name represents your business name on the internet where users can look the name up and easily find you. Domain names are those like Apple.com google.com amazon.com. It’s good to have a domain name that’s short and relevant to your business.

When you choose your domain name, see what extension is best for you. You can do this when you are about to register your domain name, as there is a drop-down list that you can choose from such as .com, .gov, .edu, .net, .co and so on. If you are building just a business website, I would recommend that you get the country extension because search engines can find a local brand in the country. For instance, if you live in Australia the best is to get .com.au or if Canada it’s good to get .com.ca.


What is hosting and how to choose one?

Once you have picked your domain name with the right extension, then it’s time to see what type of hosting is best for you. There are a variety of hosting out there to choose from. According to your business and usage, you can take part in a shared, dedicated, VPS or cloud hosting.

It takes a lot of consideration to choose from hosting packages. The first step to take is to understand the different types of hosting.

Shared: shared hosting website is the less expensive way for businesses to create a web presence. In shared hosting, you have your domain name and you share the server with other domain names. Shared hosting is not sufficient for sites with high traffic.

Dedicated: A dedicated hosting service, dedicated server or managed hosting service is a type of hosting service where you can rent the entire server without sharing it with anyone else and you can have as many domain names as you want. This is more flexible for big companies who want to have more control over the entire server and manage it on their own.

VPS: VPS or Virtual Private Server is a virtualized server and it’s usually a shared or dedicated server within a shared hosting environment. This type of hosting is not only expensive, but it is difficult to manage too. This type of hosting allows you to rent a space on the server and all you need to do is upload the website files. VPS is recommended for those who have a high volume of traffic on their sites.

If you are new and just testing the waters with a blog post or small site with under 100 visitors a month, it’s better to go with shared hosting. There is always an option to move to a faster and more powerful package later if you need to. There are multiple hostings available out there to choose from. All you need to know is RAM, disk space, bandwidth, CDN usage, and other qualified resources. If you are living in Australia and you are looking for reliable hosting with prompt customer support, then I would recommend GoPlex. In terms of price, availability, and reliability you can count on them for something that took me years to find.


As result, before you start creating and designing your website there are few factors that you need to keep in mind to best showcase your online shop. above all, your site should be responsive on all devices, fast loading, bug-free, actionable buttons, clear description of what the website is about, a simple and easy to read web address, easily navigating sitemap, easy to find contact information and most importantly fresh, quality content to transfer all the information to your visitors.


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